Privacy Policy

The Gentleman's Guide LLC, a North Carolina limited liability company ("TGG," "we," "our," or "us"), is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, retain, and protect your personal information when you visit thegentlemansguide.app and use our website, membership platform, digital products, events, and related services (collectively, the "Services"). This Privacy Policy is incorporated into our Terms & Conditions where legally appropriate.

1. Information We Collect

We collect information that you voluntarily provide to us when you:

• Sign up for The Charlotte Black Book or The Date Map System.
• Purchase The 30-Day Date Night System or The Date Map Toolkit.
• Apply for Founders Membership or register for events.
• Create or manage a member account.
• Contact us via email, SMS, or our contact form.

This information may include your name, email address, phone number, and billing information. We do not store complete payment-card numbers, CVV codes, or other sensitive card credentials in our ordinary application database — that information is handled directly by our payment processors, described below.

2. Website Tracking and Advertising Technologies

We may use technologies including Google Tag Manager, the Meta Pixel, the Meta Conversions API, cookies, tags, pixels, server-side event tracking, and similar technologies for purposes including:

• Website functionality;
• Advertising attribution;
• Conversion measurement;
• Analytics;
• Marketing optimization;
• Fraud prevention; and
• Personalization, where permitted.

Where applicable law requires consent, an opt-out, or another privacy control, we will provide the required mechanism.

3. Mobile Terms & SMS Communications (A2P Compliance)

If you provide your phone number, you are consenting to receive text messages (SMS/MMS) from The Gentleman's Guide, which may include lead-magnet delivery, product and membership updates, and occasional marketing reminders. Marketing SMS requires your applicable consent, and consent to marketing SMS is never a condition of purchase where prohibited by law.

• Frequency: Message frequency varies based on your interaction with our funnels.
• Data Privacy: Personal information and phone numbers collected for SMS purposes will not be shared, sold, or rented to third parties for marketing purposes.
• Opt-Out: You can cancel the SMS service at any time by texting "STOP" to our number. We will send a confirmation message that you have been unsubscribed.
• Help: Reply with the keyword "HELP" for more assistance.
• Rates: Message and data rates may apply.

4. Email Communications

By creating an account or purchasing a Service, you agree that we may send transactional or administrative communications reasonably necessary to operate the Services, including receipts, security notices, account notices, membership notices, renewal notices, event updates, and customer-service communications. Marketing emails include a legally required unsubscribe mechanism. Unsubscribing from promotional email does not prevent necessary transactional communications.

5. How We Use Your Information

We use the information we collect to:

• Deliver the digital products and content you have requested.
• Process your payments securely through our payment processors.
• Provide customer support and respond to inquiries.
• Manage memberships, renewals, and event registrations.
• Send you relevant content according to your interest in our date-night experiences.
• Operate advertising attribution, analytics, and fraud-prevention tools described above.

6. Data Security

We implement technical and organizational measures, such as SSL encryption and secure API integrations with our payment processors, to protect your personal data.

7. Payment Processing

Payments may be processed through TD Bank Merchant Services, NMI, and associated authorized payment-processing or gateway providers. These providers process information necessary to authorize and complete transactions, and transactions may also be subject to their own applicable terms.

8. Customer Relationship Management

We may use third-party customer relationship management and automation systems, including GoHighLevel, to manage leads, customer information, membership information, communications, marketing activity, customer service, and event communications.

9. Third-Party Sharing

We do not sell your personal data. We only share information with trusted service providers — such as GoHighLevel, NMI, TD Bank Merchant Services, and Google Workspace — necessary to operate our business and deliver our Services. Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes.

10. Your Rights

Nothing in this Privacy Policy is intended to waive a privacy right that applicable law makes non-waivable. Where applicable law grants you rights to access, correct, delete, or restrict the use of your personal information, you may exercise those rights by contacting us at the address below.

11. Changes to This Policy

We may update this Privacy Policy to reflect changes to our Services, new products, changes in law, or clarification of existing practices. The "Last Updated" date above identifies the latest version. Where required by applicable law, we will provide additional notice concerning material changes.

12. Contact Us

If you have questions about this Privacy Policy, please contact us at: